Neal Middle – UK Business Development Director, FINGER ON THE PULSE LIMITED

    Neal has spent over 25 years in the CPG industry working for both Blue Chip and SME companies (brand and private label) to significantly develop and improve their business and market performance. In recent years, he’s spent five years working for IRI (one of the world’s leading data insights companies) and more recently has spent a similar time supporting global organisations to evaluate, track and benchmark their vital stakeholder relationships with their Employees, Customers, and Suppliers. Such knowledge and understanding typically help to improve the commercial performance of and across an organisation.

    Title: How do you get closer to important customers and suppliers, and move from reducing costs to identifying new strategic value that keeps you ahead of your competition?


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